Sunday, November 09, 2008

The Pope and Rolex

I just read an interesting article linked to by an e-mail I get from Neue Ministry. It compared the effects that consumer branding - particularly the Mac brand - and religion has on a person's brain. The author raises a tough question: If brands have become religions (which it appears that they have, in some cases - watch the 2nd video in the article), have religions been reduced to brands? If they have, I wonder what brand my religion / church has become, or yours?

Perhaps the bigger question is: Is Steve Jobs deity? (note: that was totally tongue-in-cheek; don't send me hate comments)

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